BAD ADVERTISING seeks to appeal to the inner moron.
What do men and beef have in common? Nothing, except maybe they're both bad for your health when taken in excess, which makes me wonder at the association made in a fairly new ad between the two disparate elements.
In the ad, young men, who (not so accidentally) are either half Filipino or were born in western countries, play football on a green field against a backdrop of grazing black cattle. At first you'd wonder, are they advertising the cattle's impending death by football or are they suggesting these chiseled men are bred like cattle? Then you realize, what they're really saying is that Angus beef is superior to the local variety just as these nearly foreign looking men are superior to the pure native stock.
Oh but wait, who got the Golden Boot for his excellent performance in the Long Teng Cup? Wasn't that the short, brown, homegrown Chieffy Caligdong? I'd like to see small brown cattle and Chieffy in that ad!