You can easily find out who spends the most on presidential ad campaigns. Have some toddlers watch T.V. all day and the owner of the jingle they start singing at the end of the day is your best bet. I have a kid who sings Manny Villar’s jingle with so much energy you’d think she was a walking ad commissioned by Villar.
It’s scary really. I work at home where the T.V. is on for fifteen hours a day so I know for a fact that Villar’s ad recurs with the same level of frequency as untreated bad breath. At first, you squirm at the cheesiness but listen to it long enough and you start to imbibe the kind of desperation that might just push you to darken the circle beside Villar’s name come election day. This is hypnosis at its best and proof that candidates in the Philippines don’t need to speak candy-coated trash to be convincing. They just need to know how to swim.
“Have you ever gone swimming in a sea of trash?” Villar asks. No, none of the other candidates have or those that have may have died of leptospirosis. Only he has ever done that, evaded bacterial infection and gone on to become a top presidential bet we should all vote for because he bears the scars of poverty. Villar knows one must woo the poor to win in the next elections, hence that excellent swimmer’s form. All the candidates know this but not everyone can look good in a sea of trash.
I don’t know if I’d like to take swimming lessons from Villar. I get bothered by the thought of voting for someone who has no qualms about spending millions to appear one with the poor.
*I saw the photo on top a couple of days ago in the news and I found a copy in Facebook. I don’t know who made the photo but I must say that it gave me quite a good laugh. Thanks to whoever is the artist.